CRM Software

Best CRM Software 2026

Turn contacts into customers. We compared the top CRM platforms for sales, marketing and support.

Selbst getestet Keine gekauften Platzierungen Aktualisiert July 16, 2026

1

Editor's Choice

HubSpot
Best Overall

A polished CRM with a genuinely useful free plan and room to grow.
- Excellent free tier
- Easy to learn
- Marketing, sales and service in one
- Huge app marketplace
9.6
Outstanding

20,00 $
Zur Website Auf der sicheren Website des Anbieters
2

Salesforce
The most powerful and customisable CRM for larger organisations.
- Endlessly customisable
- Deep reporting and AI
- Massive ecosystem
- Scales to any size
9.3
Excellent

25,00 $
Zur Website Auf der sicheren Website des Anbieters
3

Pipedrive
A focused, visual CRM built around closing deals.
- Clear visual pipeline
- Quick to set up
- Good automation
- Affordable
9.1
Very Good

14,00 $
Zur Website Auf der sicheren Website des Anbieters
4

Zoho CRM
Feature-rich and affordable, especially within the Zoho suite.
- Excellent value
- Strong automation
- Free plan available
- Part of a wide suite
8.9
Very Good

14,00 $
Zur Website Auf der sicheren Website des Anbieters
5

Freshsales
A clean, AI-assisted CRM that is easy for new teams to adopt.
- Simple and modern
- Built-in phone and email
- Helpful AI scoring
- Good free tier
8.7
Good

9,00 $
Zur Website Auf der sicheren Website des Anbieters

Alle Anbieter im Überblick

Alle Anbieter im Überblick
#	Anbieter	Bewertung	Am besten für	Free plan	Preis
1	HubSpot	9.6/10	Best Overall	Yes	20,00 $	Zum Angebot
2	Salesforce	9.3/10	Best for Enterprise	No (30-day trial)	25,00 $	Zum Angebot
3	Pipedrive	9.1/10	Best for Sales Teams	No (14-day trial)	14,00 $	Zum Angebot
4	Zoho CRM	8.9/10	Best Value	Yes (3 users)	14,00 $	Zum Angebot
5	Freshsales	8.7/10	Best for Startups	Yes (3 users)	9,00 $	Zum Angebot

Von Priya Nair, B2B Software Analyst · Geprüft von Tom Becker, Operations Consultant · Aktualisiert July 16, 2026

A CRM keeps every lead, deal and customer conversation in one place so nothing slips through the cracks. We compared the leading platforms on usability, automation and value for small businesses through to enterprises.

How we rate CRM software

Features (30%) — pipelines, automation, reporting.
Ease of use (30%) — setup and daily workflow.
Integrations (20%) — email, marketing, apps.
Value (20%) — pricing and free plan.

How to choose a CRM

Start with your sales process, not the feature list. Small teams want fast setup and clear pipelines; larger teams need automation, reporting and integrations. Beware per-user costs and paid add-ons that add up.

Buyer's guide

Check the free-plan limits, how much automation each tier includes, email and calendar sync, and whether marketing or support modules are bundled or sold separately.

Häufige Fragen

What is the best CRM for small business?

HubSpot and Pipedrive are popular with small teams for their ease of use and strong free or low-cost plans.

Is there a free CRM?

Yes. HubSpot and Zoho offer genuinely useful free tiers, with paid plans adding automation and reporting.

How much does a CRM cost?

Plans typically range from free to around $50–$150 per user per month for advanced sales and marketing features.

Can a CRM do email marketing?

Many do. HubSpot and Zoho include marketing tools; others integrate with dedicated email platforms.

How long does CRM setup take?

Simple CRMs can be live in a day. Complex, customised deployments such as Salesforce can take weeks.

Unser Testsieger: HubSpot

9.6

Zum Angebot

Ausführliche Testberichte zu allen Empfehlungen

HubSpot 9.6/10 A polished CRM with a genuinely useful free plan and room to grow.
Salesforce 9.3/10 The most powerful and customisable CRM for larger organisations.
Pipedrive 9.1/10 A focused, visual CRM built around closing deals.
Zoho CRM 8.9/10 Feature-rich and affordable, especially within the Zoho suite.
Freshsales 8.7/10 A clean, AI-assisted CRM that is easy for new teams to adopt.

Alle Testberichte zu CRM Software →

NerdBible is reader-supported. We may earn a commission when you buy through links on our site. This never affects the price you pay or our editorial scores.

Womit wir Geld verdienen: Wenn Sie über einen Link auf dieser Seite einen Vertrag abschließen, zahlt uns das Unternehmen unter Umständen eine Vermittlungsprovision. Die Reihenfolge wird davon nie beeinflusst — entscheidend sind allein unsere Tests, und jedes Produkt wird nach denselben Kriterien bewertet, ob es uns bezahlt oder nicht.