1
Editor's Choice
HubSpot
A polished CRM with a genuinely useful free plan and room to grow.
- Excellent free tier
- Easy to learn
- Marketing, sales and service in one
- Huge app marketplace
9.6
Outstanding CRM Software
Best CRM Software 2026
Turn contacts into customers. We compared the top CRM platforms for sales, marketing and support.
Probado por nosotros Sin puestos pagados Actualizado July 16, 2026
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HubSpot
- 2
Salesforce
The most powerful and customisable CRM for larger organisations.
- Endlessly customisable
- Deep reporting and AI
- Massive ecosystem
- Scales to any size
9.3Excellent - 3
Pipedrive
A focused, visual CRM built around closing deals.
- Clear visual pipeline
- Quick to set up
- Good automation
- Affordable
9.1Very Good - 4
Zoho CRM
Feature-rich and affordable, especially within the Zoho suite.
- Excellent value
- Strong automation
- Free plan available
- Part of a wide suite
8.9Very Good - 5
Freshsales
A clean, AI-assisted CRM that is easy for new teams to adopt.
- Simple and modern
- Built-in phone and email
- Helpful AI scoring
- Good free tier
8.7Good
Comparativa de un vistazo
| # | Proveedor | Puntuación | Mejor para | Free plan | Precio | |
|---|---|---|---|---|---|---|
| 1 | HubSpot | 9.6/10 | Best Overall | Yes | 20,00 US$ | Ver oferta |
| 2 | Salesforce | 9.3/10 | Best for Enterprise | No (30-day trial) | 25,00 US$ | Ver oferta |
| 3 | Pipedrive | 9.1/10 | Best for Sales Teams | No (14-day trial) | 14,00 US$ | Ver oferta |
| 4 | Zoho CRM | 8.9/10 | Best Value | Yes (3 users) | 14,00 US$ | Ver oferta |
| 5 | Freshsales | 8.7/10 | Best for Startups | Yes (3 users) | 9,00 US$ | Ver oferta |
A CRM keeps every lead, deal and customer conversation in one place so nothing slips through the cracks. We compared the leading platforms on usability, automation and value for small businesses through to enterprises.
How we rate CRM software
- Features (30%) — pipelines, automation, reporting.
- Ease of use (30%) — setup and daily workflow.
- Integrations (20%) — email, marketing, apps.
- Value (20%) — pricing and free plan.
How to choose a CRM
Start with your sales process, not the feature list. Small teams want fast setup and clear pipelines; larger teams need automation, reporting and integrations. Beware per-user costs and paid add-ons that add up.
Buyer's guide
Check the free-plan limits, how much automation each tier includes, email and calendar sync, and whether marketing or support modules are bundled or sold separately.
Preguntas frecuentes
What is the best CRM for small business?
HubSpot and Pipedrive are popular with small teams for their ease of use and strong free or low-cost plans.
Is there a free CRM?
Yes. HubSpot and Zoho offer genuinely useful free tiers, with paid plans adding automation and reporting.
How much does a CRM cost?
Plans typically range from free to around $50–$150 per user per month for advanced sales and marketing features.
Can a CRM do email marketing?
Many do. HubSpot and Zoho include marketing tools; others integrate with dedicated email platforms.
How long does CRM setup take?
Simple CRMs can be live in a day. Complex, customised deployments such as Salesforce can take weeks.
Nuestra opción n.º 1: HubSpot
9.6
Ver oferta
Análisis a fondo de cada recomendación
- HubSpot 9.6/10 A polished CRM with a genuinely useful free plan and room to grow.
- Salesforce 9.3/10 The most powerful and customisable CRM for larger organisations.
- Pipedrive 9.1/10 A focused, visual CRM built around closing deals.
- Zoho CRM 8.9/10 Feature-rich and affordable, especially within the Zoho suite.
- Freshsales 8.7/10 A clean, AI-assisted CRM that is easy for new teams to adopt.
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