#D04498 colour

#D04498: RGB 208, 68, 152, HSL 324, 60%, 54%. Black text passes AA (4.96:1), white passes AA for large text (4.23:1). Tints, shades and palettes.

#D04498

Nearest CSS name: mediumvioletred #c71585 (not an exact match)
Described as: a muted magenta
Red, green, blue: 208, 68, 152
Web safe: No
Luminance: 0.1981 (WCAG relative luminance, 0 is black, 1 is white)

Colour codes

HEX	`#d04498`
RGB	`rgb(208, 68, 152)`
RGB (percent)	`rgb(81.6% 26.7% 59.6%)`
HSL	`hsl(324, 59.8%, 54.1%)`
HSV / HSB	`hsv(324, 67.3%, 81.6%)`
HWB	`hwb(324 26.7% 18.4%)`
CMYK (naive)	`cmyk(0%, 67%, 27%, 18%)`
CIELAB (D50)	`lab(51.93% 61.21 -15.14)`
OKLCH	`oklch(60.86% 0.1944 347.46)`
Decimal	`13649048`

CMYK here is the plain formula with no colour profile, so treat it as a starting point; a printer's profile gives the real ink values. CIELAB uses a D50 white point, as CSS lab() does. HSV is not a CSS function, so it is shown for design apps only.

Contrast with white and black text

White text, 4.23:1The quick brown fox jumps over the lazy dog.

Black text, 4.96:1The quick brown fox jumps over the lazy dog.

Text	Ratio	AA normal (4.5)	AA large (3)	AAA normal (7)	AAA large (4.5)
White	4.23:1	Fail	Pass	Fail	Fail
Black	4.96:1	Pass	Pass	Fail	Pass

Black text is the better choice on #D04498 (4.96:1). Ratios use the WCAG 2.2 formula; large text means at least 24px, or 18.66px bold. Check another pair.

Tints and shades

Mixed with white, then with black, in ten even steps (straight sRGB mixing, as most design tools do).

9%#d455a1 18%#d966ab 27%#dd77b4 36%#e188bd 45%#e599c7 55%#eaaad0 64%#eebbda 73%#f2cce3 82%#f6ddec 91%#fbeef6

9%#bd3e8a 18%#aa387c 27%#97316f 36%#842b61 45%#712553 55%#5f1f45 64%#4c1937 73%#391329 82%#260c1c 91%#13060e

Colour harmonies

Hue turned around the HSL colour wheel, saturation and lightness kept.

Complementary

The hue opposite on the colour wheel (180°).

#d04498 #44d07c

Analogous

Neighbours 30° either side.

#c244d0 #d04498 #d04452

Triadic

Three hues 120° apart.

#d04498 #98d044 #4498d0

Split complementary

The two hues either side of the complement (150° and 210°).

#d04498 #52d044 #44d0c2

Tetradic (square)

Four hues 90° apart.

#d04498 #d0c244 #44d07c #4452d0

How it looks with colour blindness

Normal vision#d04498 Protanopia#566c9a Deuteranopia#7e8495 Tritanopia#de4068 Achromatopsia#7b7b7b

Simulated with the Machado, Oliveira and Fernandes (2009) matrices at full severity, applied in linear RGB; achromatopsia shows the colour's luminance as grey. Milder forms (protanomaly, deuteranomaly) are far more common and shift colours less. Never use colour as the only way to carry meaning.

CSS

Text colour	`color: #d04498;`
Background	`background-color: #d04498;`
Border	`border: 1px solid #d04498;`
Half transparent	`background-color: rgb(208 68 152 / 50%);`
Custom property	`--colour-main: #d04498;`
Gradient to a darker shade	`background: linear-gradient(135deg, #d04498, #7d295b);`
Gradient from a lighter tint	`background: linear-gradient(180deg, #e38fc1, #d04498);`
Text on this colour	`background-color: #d04498; color: #000;`

Similar named colours

Distance is measured in OKLab, scaled by 100; under about 2 is hard to tell apart side by side.

Convert #D04498 to other formats · Build a palette from it · Check contrast · All named colours

Colour names from CSS Color Module Level 4. Palette values from the Tailwind CSS v3 default palette (MIT licence) and the Material Design 2014 colour palette as published in Material Design Lite (Apache License 2.0). All other values are calculated from the hex code.